Sony Corporation - Future Tense?


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Case Details:
Case Code : HROB130
Case Length : 19 pages
Period : 2005-09
Pub Date : 2010
Teaching Note : Available
Organization : Sony Corporation
Industry : Consumer Electronics
Countries : Japan

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Sony may be remembered as the largest consumer electronics company failure in history. No other company had the Sony brand at that critical period in the late 1990s and early this decade when most of the products that dominate the market today were born." 1

- Douglas A. McIntyre, Editor 24/7 Wall Street, in July 2009.

Sony Reports Loss

In May 2009, Japan-based multinational conglomerate, Sony Corporation (Sony) announced that it had posted its first full year operating loss since 1995 and only its second since 1958, for the fiscal year ending March 31, 20092.

Sony announced an annual loss of ¥ 98.94 billion3; with annual sales going down by 12.9% to ¥ 7.73 trillion (Refer to Exhibit I for Sony's consolidated statements of income and Exhibit II for Sony's balance sheets for the financial years 2005 to 2009).

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1] Douglas A. McIntyre, "24/7 Wall St. TV: Sony - No Hit Products Since the Stone Age," http://247wallst.com, July 31, 2009.
2] Sony's financial year accounting period is between April 01 and March 31. The fiscal year 2009 refers to the period between April 01, 2008 and March 31, 2009.
3] As of September 15, 2009, 1 US$ ≈ ¥ 91.205 and 1 € ≈ ¥ 133.26.

 

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